About us

Hi, I’m Jon, founder of that’s mint.

If you’re here, you’re probably trying to work out whether we’re the right fit for your business. So let me tell you how I think about marketing.

Before starting that’s mint, I worked in marketing across food, drink, service and retail businesses, from start-ups to multinationals. Along the way, I’ve learned that good marketing starts with understanding two things: what your customer needs, and what your business needs.

Put yourself in your customer’s shoes and you start to understand what they need to see, hear or experience before they choose you. Then you can work out what your business needs to do to give them that.

Maybe your website is getting visitors but not enquiries. Maybe you’re spending money on advertising without seeing enough return. Maybe people simply aren’t finding you. Or maybe your doing plenty of marketing, but it’s not really doing anything.

That’s where we come in.

We help small and medium-sized businesses understand what’s working, what’s getting in the way and what marketing will actually make a difference. Then we help put the right solution into action.

Sometimes that means a fresh set of eyes. Sometimes it means a clear plan. Sometimes it means getting hands-on and doing the work.

But it always starts with understanding the problem.